85% of viewers prefer videos that are 15 seconds or less, highlighting the growing demand for short, engaging content.Source
Short-form videos have been found to receive 2.5 times more engagement than long-form videos.Source
It's evident that short-form video ad revenue is on a significant rise, with predictions that it will exceed $10 billion.Source
Trends in Business Use of Online Media and Video
significantly influences purchase decisions.
often uses smartphones and basic equipment.
improves accessibility and engagement.
Marketers are more optimistic about the return on investment from videos.
To reach wider audiences, brands are optimizing their video content for different platforms.
Businesses are increasingly adopting a video-first approach in their marketing campaigns.
Optimizing videos for search engines is crucial for visibility and ranking.
Emotional storytelling in videos plays a significant role in brand recognition and loyalty.
Pre-production activities like ideation and scripting are particularly time-consuming.
Producing, filming, and editing videos is complex, often requiring investment in equipment and software.
Effective Strategy Development
Aligning with target audience, budget, and distribution channels is challenging.
It’s becoming clear who is producing short-form video content and what they’re using it for. While Munch’s customer base grew by 20% QoQ, almost all of that growth can be attributed to businesses looking to scale their video marketing efforts.
Businesses employing content to market their own products and services make up the majority of our customers, while content creators for whom content is the product are actually declining.
Short-form videos are being utilized by businesses up and down the market - from “solopreneurs” to the biggest brands.
Leading the charge with a 4x growth in e-commerce and 3x in digital products
Wellness, media, music production, and religious institutions doubled their presence, indicating a broadening appeal of short-form video.